Potloc

Market research platform

B2B/B2C
Crunchbase

In my work on Potloc’s market research platform, I contributed to designing a two-part system: a client-facing dashboard for tracking survey collection and results, and an internal tool that enables users to run surveys, recruit respondents, and process data.

I focused particularly on the quota management section, crafting an intuitive interface that allows users to set and monitor survey quotas with ease. This design ensures data quality and balances accuracy, speed, and cost-effectiveness. By creating a seamless experience for managing respondent criteria and filling quotas, I helped transform survey responses into actionable insights that give clients a competitive edge.

Market research made easy.

This market research dashboard with a user-friendly design features a clean, responsive layout for key insights via interactive visualizations and real-time analytics. Users can navigate data sets, apply customizable filters, and generate reports, enabling informed decisions aligned with current trends. The interface prioritizes usability for all experience levels, enhancing engagement and delivering visual insights.